Department of Management Studies

BBA (Digital Marketing)

B.B.A. in Digital Marketing is a relatively new field of marketing and has become a main stream course. It is no longer a choice but has become a specialization of Marketing. It is changing the face of marketing. In 2020 India spent 91,641 crores on Digital Marketing, with over 500 million Internet users more than 89% brands using Digital media. With the growth of social media marketing.

1. Blogging.

2. SEO

3. Content writing

4. Landing page optimization.

5. Social media marketing

Should be our career move. BBA in Digital Marketing explore the changes in Digital platforms. We provide conceptual frame work about digital contents. This program combines with Theoretical knowledge along with practical teaching.

Student Blogs @

1. Student Blog>

Certificate Courses

1. MS-Office 2019.

2. Adobe Photoshop

3. Adobe Illustrator

4. Tally ERP9

5. Content Writing.

6. PC Hardware/Trouble shooting.

Departmental Activities

1. MOU's with Digital Marketing organizations

2. Industrial Visits.

3. Management Events.

4. Guest Lectures.

5. Workshops.

Student Activities

1. Blogs using Blogger, WordPress, wix, square space.

2. Class Room seminars.

3. Group Discussions.

4. Business Quiz.

5. Management Games.

6. Digital Marketing Labs.

7. Sports, And many more.